Every user of TVOD, i.e. OTT, pays a fee for downloading content. This means one transaction for each download. SVOD means that each user pays a sum of money every month or for a certain period of time and can see all the content of this platform. AVOD is the third way to view content, there are no fees, but the user must see ads between content. As YouTube is free, but has to watch the changes in the middle of the video. OTT is earned through these ads. Below is the list of OTT platforms in India. This list of OTT platform channels is updated regularly. It contains the most famous OTT platforms in India that are currently functional. Since OTT is a relatively new phenomenon, its growth potential is enormous.
Many companies are entering the OTT space, which translates into a variety of options for consumers and an increasing amount of ad inventory for marketers. As more and more people cut the cord and turn to online media consumption only, the way to reach these consumers will increasingly be through OTT services. It remains to be seen how marketers can use these platforms. Youtube was considered the first OTT platform to hit the market in 2005. After the launch, Google bought Youtube in 2006. This was the beginning of public access to online content. Nevertheless, the origins of the OTT platform that serves the movies can be traced back further. In the United States, there were two companies in the 1990s: Blockbuster and NetFlix. Both used to rent movies on CD and DVD. Before that, many people bought CDs and DVDs in stores. Originally, all payments were made manually, but later postal services were added. Most OTT platforms have paid subscription services, so this is their main source of revenue.
Ott platforms that provide content for free earn advertising. Even big platforms like Netflix, Prime, etc. have started producing their content to reduce their net cost. OTT platforms and services have given a new meaning to the world of entertainment. Gone are the days when we watched programs programmed on TV channels. Now you have the power to choose and observe what you want, when you want and where you want. The main reason netFlix became the leader in video-on-demand service was that it was technologically sound. In addition, they have continuously innovated and developed better and more user-friendly platforms. The arithmetic of film revenues on OTT platforms is simple. OTT must purchase the rights to the movies for release or streaming. The producer receives a sum for the rights. This agreement is different for different language versions of the same film, which means that the rights of each version are different.
Netflix. Netflix is one of the most popular Ott platforms. It has more than 182 million subscribers worldwide. Many OTT services run on a paid subscription basis, but a large number also run ads — or offer tiered plans that allow users to pay for ad-free experiences. OTT marketing is similar to traditional media advertising, which usually takes place between songs or episodes, but it is streamed via streaming media on OTT platforms. OTT platforms are accessible through an app or website that works on just about any device that supports the Internet. As long as you`re connected, you can stream content from these platforms. Although OTT is a platform as an alternative to cinema and has its own drawbacks, not only filmmakers, but also the public are waiting for cinemas to open. In the words of famous filmmaker Shyam Benegal, cinema, which offers a larger-than-life experience, is not fully available on TV or on the small screen. Seeing a movie in a movie theater is a social celebration and a collective experience.
Movies can be seen through many media, all of them have their own meaning. HighlightsOTT platforms are the descendants of InternetOTT service allow streaming movies and TV shows to smart devicesNetflix, Amazon Prime Video and Disney+ Hotstar are among the popular OTT platforms in India YouTube as a streaming device is very popular, but few people would know that the platform has its original shows. These shows are only available with a YouTube Premium subscription, which costs Rs 129 per month for three months and Rs 399. This is for a single user. It is also planned to have a family of up to five members and students. The latter costs Rs 79 per month, while the family plan costs Rs 189 per month. In addition, premium customers do not need to watch ads and also have access to the YouTube Music service. For many years, watching cable TV required the use of a TV. We can now watch OTT content on a variety of devices. Anyone with an account can access the same OTT content through a gaming platform, smartphone, tablet, or smart TV. If you don`t know what YouTube is, then this blog is not for you.
😉 Please stop reading and watching YouTube. Nearly two billion users watch YouTube every month; Why are you not? They are surrounded by platforms that offer you different types of OTT services. Some OTT services are free and others are subscription-based. So you can choose according to your wishes. The main source of revenue for OTT platforms is subscription. In addition, some OTT services make money from ads and downloads. While it may seem like the revenue is great, OTT platforms often operate with negative cash flows. You need to buy the content from other production houses to attract users. Reliance was the one that launched live TV and on-demand services in India. And since then, OTT platforms in India have not looked back.
It grows from strength to strength. In fact, the term OTT is an abbreviated form of over-the-top. When you had the opportunity to watch TV content on the Internet, that is, when you got rid of the cable box and could watch all the TV programs on a smartphone by hand, this platform was called OTT. Streaming web series, comedy programs and movies is as popular in India as TV on OTT platforms. Of all OTT platforms, NetFlix has the largest number of subscribers. YouTube is the most watched OTT service. Its users watch more than a billion hours of video a day. It is estimated that OTT in India will reach $5 billion in the industry by 2025. More and more high-quality content is being produced. Platforms with content in regional languages are gaining popularity. OTT platforms/streaming services have seen outrageous growth in India and other parts of the world in recent years. They are on the verge of overtaking cable and satellite pay movies.
According to reports, the market size of video streaming services could reach Rs 4,000 crore by the end of 2025. As of July 2020, India had up to 29 users of the Crores OTT platform. But what is an OTT platform? What does OTT mean? Are there any fees for OTT media services? What are the best OTT platforms in India? These are some of the questions we have tried to answer here. Read on to find out. Due to the lockdown, cinemas have also been closed. Filming of films and television series has also been suspended. All of this has made OTT platforms the only way to view the content of our choice. Also, the huge collection of movies and TV/web series makes it an irresistible opportunity. The main difference is that you can choose what you want to see and when you want to see it.
Another great advantage is that you can take a break and play. Below are further comparisons between OTT and cable/TV service. Due to the COVID-19-induced lockdown, online content consumption has increased several times. Before that, OTT had a niche market in India. When cinemas were closed, several users switched to ENTERTAINMENT on OTT platforms. Even the producers thought it was possible to release their films via streaming services to reduce losses. The «OTT release» became quite normal for movies last year. However, with the return to normal and movie theaters now allowed to operate at 100% capacity, the OTT release could go back a bit this year. While this isn`t expected to affect the OTT platform industry much, it will certainly take away an audience that enjoys watching movies on the big screen in movie theaters. Sony Liv has over 18 years of content such as TMKOC and The Kapil Sharma Show from channels that are part of the Sony Entertainment Network, such as Sony TV, Sony SAB, Sony Ten, Sony Max, Sony Max 2, Sony Six, Sony Pix and Sony Yay. You can also stream WWE, European football, La Liga, Champions League and other sporting events broadcast live on Sony SIX, Sony TEN 1, Sony TEN 2 and Sony TEN 3 channels via the OTT platform in India.
The Sony Liv app is also subscription-based, with its plans in India starting at just Rs 199 per month. Many platforms today are a fusion of multiple OTT services, that is, they offer audio, video, etc. on a single platform. Amazon Prime is a great example of this. The abbreviation for OTT is «Over The Top» and refers to any streaming service that focuses on delivering content over the Internet. The service is provided «via» another platform, hence its name. Previously, a user signed up for a cable subscription and their cable TV provider was responsible for providing and maintaining the schedule. In the modern world, users can subscribe to services like Netflix or Spotify and access their content on the Internet. The cable company now only offers a communication correlation and has no control over what you consume. This division has profound effects on advertising. The Indian government has included OTT video streaming platforms under the Ministry of Information and Broadcasting (I&B). They have put in place a three-step regulatory mechanism.
Zee5 is another popular OTT platform in India. It is a self-developed video streaming service owned by the Essel Group that offers a mix of originals, shows, music and movies in 12 languages and offers a bespoke catalogue of premium content for audiences across India. .